The website, www.deeplas.co.uk, does this by highlighting the benefits of Deeplas roofline products to property owners and managers – with a focus on the quality of the Deeplas range and its PERC approved-installer network.

Downloadable literature then provides instant access to the entire Deeplas range, allowing customers to find exactly the product they require within a few clicks of the mouse.

Backed up with a ‘find an installer’ facility – the company’s network of PERC (Purveyors of Excellence in Roofline and Cladding) accredited installer scheme members, the new website will become an essential source on information for anyone involved in the roofline sector.

The deployment of search engine optimisation techniques will ensure that anyone looking for roofline products can be quickly and efficiently directed to the new website.

“We’ve focused on making the new website as informative as possible”, said Hazel Verscheure, Deeplas Building Products Director. “That means making sure that it works hard for Deeplas distributors and installers, whilst providing essential information for property owners and managers.”

Deeplas has established a reputation for the quality of its foam products, which are BBA and CSTB certified, and carry the BSI Kitemark. White PVC-U products are guaranteed for up to 20 years against discolouration, warping and cracking. Coloured products carry a ten-year guarantee.

Deeplas supplies to the UK installation and specification markets through independent distributors nationwide.

PERC is an accreditation scheme run by Deeplas to ensure that its PVC-U roofline and cladding products are fitted by trained professionals to consistently high standards.

As more homeowners search online for roofline products, Deeplas is confident that, along with the ongoing search engine optimisation, the new website will lead to more enquiries for Deeplas distributors and installers.

The Deeplas range of PVC-U roofline products is well known for its quality and is supplied to the UK fenestration and specification markets through independent distributors. Under the deal Eurocell will manufacture and supply the range to existing Deeplas distributors across the UK and Deceuninck Europe. Deceuninck Ltd will continue to focus on developing its PVC-U window profiles business.

The acquisition further increases Eurocell’s share of the roofline market and allows it to take advantage of the synergies between the two businesses. The company has achieved strong results in the current financial year from its building plastics business and the acquisition reflects its optimism for the future.

“Deeplas is an excellent strategic fit, which will deliver a quality product range to new sectors of the market for us” said Patrick Bateman, Chief Executive Officer of Eurocell. “This is our third acquisition in 12 months and demonstrates our commitment to investing for the future in difficult times, to help us create better value for our customers.”

The acquisition secures the future of the Deeplas brand, through its existing independent distribution network yet will benefit from Eurocell manufacturing and technical resources.

Alain Swyngedauw, Managing Director of Deceuninck Ltd, explains: “The Deceuninck core business in the UK remains clearly focused on our window profiles, together with innovation products such as Twinson Decking and Belface Cladding. The sale of the Deeplas brand name and roofline products to Eurocell ensures that customers can continue to source the products they like from a reliable specialist supplier.”

For more information, contact Eurocell on 0800 988 3049, or email: press@eurocell.co.uk or go to eurocell.co.uk